Encourage Exploration

Marvel on tvOS

I explored a “what if” version of Marvel as its own tvOS app. Inspired by comic book layouts and their framing techniques for artwork, I used half tones slightly highlighted tiles and a focus on large beautiful art.

Encourage Exploration

Encourage Exploration

Navigation for the ten foot experience can be cumbersome. Fans tend to stay in one main tab and rarely explore. Repurposing the menu from a utility tool to an engagement device makes this more immersive and rewarding as fans see sneak peaks of each section as they swipe.

Inspired by the Golden Age

Inspired by the Golden Age

Slanted layouts, halftone overlays, and large beautiful imagery pay homage to the original art form of comic books as the inspiration for these explorations.

Total Immersion

Total Immersion

The covers of comic books are notorious for grabbing attention. I wanted to bring that same level of attention to the imagery in this exploration by removing most text and metadata allowing the art to help drive navigation and browsing.

Marvel Watch.jpg