One of the most fulfilling projects in my design career was spending two years with a small four person team at Apple. Our goal was to redefine the Apple TV experience and push it to new ground with elegance and thoughtful design.
One of the core experiences in Apple TV is the product page. There were dozens of reiterations showcasing data in a number of different ways.
For television shows, we needed a similar look and feel to movies, but allow for easy access to several episodes across multiple seasons.
We took advantage of the larger screen format to showcase beautiful artwork but had to incorporate metadata that balanced legibility with the larger imagery. In the end, even the copy became an element of the artwork.
Allowing users to literally dive deeper into their favorite movies and tv shows, we took advantage of the new Apple TV remote which is more natural scrolling horizontally.
There's additional features and galleries when you purchase a movie with iTunes Extras. We needed to showcase these just as elegantly as our product pages.
One of the most important things we had to focus on was the ability to easily access movies and tv shows you had purchased.