Worked with a small five person team to help design and rethink the iTunes Store for music, movies, and tv shows across multiple form factors and several product launches.
Before there was responsive design, our team was tackling the challenges of taking a design across two completely different devices. An iPhone is typically held upright in portrait mode, but iPads tend to be utilized in landscape mode.
The grand daddy of them all: the desktop client. While this was typically in the hands of a separate team, our communication and cross-pollination happened on a regular basis.
Some of the most rewarding pages to work on are the ones that receive the most visibility. Landing pages are viewed by millions of users around the world every day. Real estate is expensive and every pixel must be accounted for.
When iPhones took the plunge to go larger, it meant we instantly got a larger canvas to play on. Naturally, we were all excited, but it also meant that we now had legacy issues to contend with like never before.
Rather than increase the size of the iPad, Apple introduced Retina displays that allowed for sharper images and even more space to play with. Landing pages and product pages truly became works of art.