Taking a product from idea to creation is not easy. It's a delicate balancing act. Know your audience. Define your goals. Create a memorable experience. Use design patterns that scale. Allow room to grow your designs into larger, more complex features. Plan ahead. Have a holistic viewpoint. Set measurable goals. Define success. Live in the details. Build consensus and stakeholder confidence. Listen to your users. Test. Improve. Repeat.
I've worked on 300+ projects in the last sixteen years. At the end of the day, my role has always come down to solving problems, big or small.
I specialize in architecting comprehensive user experiences across entire ecosystems with forward thinking scalability for new features and products. I tend to focus on a holistic view of a project while maintaining attention on the refinement of intimate design elements through consistent and natural design experiences. This is accomplished through understanding, communicating, and collaborating with the proper stakeholders and my team to deliver the best solution possible.
I genuinely love problem solving and look to enhance every project through collaboration that delivers thoughtful, intuitive design.